Best SEO tools: 13 Ahrefs Alternatives in 2024

Sem Rush SEMRush is among the best SEO tools and for a good reason: it has tons of useful features all in one place.

Comparison with Ahref

We think SEMRush is one of the best SEO tools with Ahrefs both with regard to the number and quality of features.

They are similar in pricing too.

However, we’d choose Ahrefs because it offers a better user experience. Therefore, while SEMRush and Ahrefs are similar feature-wise, SEMRush is a bit more difficult to use.

For instance, when looking for more information on Ahrefs, a list of useful external links shows up on the left sidebar. These links give you access to essential reports, such as internal backlinks, top pages SEO, broken links, link intersect, and more.

While SEMRush has such a sidebar, it only links to the various features. In other words, if you’re looking for something specific on SEMRush, you need to analyze each feature further.

According to some users, this SERP analysis tool has a better UX than Ahrefs. However, in terms of features, these two platforms are similar. If you’re looking for an Ahrefs alternative whose features are fairly similar, you may want to try SEMRush.

SEMrush Rating

SEMrush is one of the most popular alternatives to Ahrefs, with over 8 million users and a 4-star rating on ProductHunt. It’s also a free tool! If you’re just getting started in SEO or want a rank tracker tool to get an idea of what sites are ranking above yours, SEMrush might be the rank tracker for you.

In addition to SEMRush’s standard keyword research functionalities (such as CPC, and search volume), you’ll find other helpful features, including:

• On-page SEO analysis
• Backlink analytics
• Page optimization
• Traffic analytics (the sources of a website’s traffic)
• SEO site audits
• SEO score tracking
• Social media management
• Local SEO tools
• Backlink analysis tool
• Link building

Ubersuggest is one of the best Ahrefs alternatives to help you generate content and keyword ideas. It can also help you analyze the competitors’ backlinks, traffic, and top-page SEO.

The keyword magic tool grants you access to more than one billion content pieces, six billion related keywords, and two trillion links.

Three of Ubersuggest’s top features include:

Domain Authority:

This feature allows you to reverse engineer a competitor’s content marketing, local SEO, and social media marketing strategies. In other words, Ubersuggest lets you know the strategies your competitors are using so you can adopt the same, make improvements, and outdo the competition.

Top Page SEOs:

This tool allows you to discover the competitor’s web pages that rank for popular long-tail keywords and which ones are widely shared on Facebook and Pinterest.

Keyword Suggestions:

You can type any keyword in the keyword tool to see hundreds of suggestions. Furthermore, you’ll see each keyword’s search volume, seasonal trends, CPC, search engine difficulty, and more.

Content Ideas:

This feature allows you to write content based on what’s already ranking and get the most shares online. As a result, you find ideas to write on topics people are interested in.

SEO Explorer:

Under this section, you’ll find the SEO Analyzer tool, which allows you to identify technical SEO issues on your site and fix them. It also includes the backlinks tool to let you see your competitors’ backlinks, referring domains, and link history so you can reverse engineer their strategies.

How Ubersuggest Compares to Ahrefs

Ubersuggest is a high-quality SEO tool. However, in terms of features, Ahrefs is more feature-rich. For example, Ahrefs lets you know new, broken, and lost backlinks. It also shows anchor texts, link-intersect, internal backlinks, and more.

The other difference is in pricing. Ahrefs is pricey and starts at $99 per month. On the other hand, Ubersuggest starts from as low as $12 per month for the Individual Plan. The Business and Enterprise/Agency plans cost $20 and $40 per month respectively.

In this case, Ubersuggest wins because it’s a top-notch tool at an affordable price.

Ubersusuggest Star Rating

UberSuggest is an SEO tool that makes suggestions as you type. It’s a great tool for content writers because it provides information about your topic in a clear and concise format.

The UberSuggest star rating is the average of all ratings given by users, usually, it’s a 3-star rating. It’s important to consider this when you’re writing your articles because it gives insight into the quality of your content.

SeRanking This tool has a rich list of features including a great selection of SEO tools. The SEO tools suite comes with a keyword rank tracker, page optimization, website audit, on page SEO, backlink checker, backlink monitoring, keyword research and suggestion, marketing plan, and keyword grouper.

Moreover, there’s a competitive research feature, social media management, and a B2B feature that includes, link building, a lead generator, white-label, local SEO reporting, and API.

How It Compares Against Ahrefs

As you can see, this app has some features you won’t find on Ahrefs, such as the lead generation tool under B2B features.

You can integrate most of these features with Google Analytics and Google maps, making SE Ranking an essential tool in multichannel or cross-platform marketing.

A feature like SEO localization puts SERanking ahead of Ahrefs, and you can use it, especially if you have a business in several locations.

SERanking is affordable too. Their basic (Optimum) plan costs $39 per month while the Plus plan (most popular) goes for $89 per month. The Enterprise plan costs $189 per month.

This tool has a more elaborate and extensive dashboard too. SERanking’s remarkable quantity of features makes it a great Ahrefs alternative. The price point is attractive too.

SERanking Star Rating

According to a recent study, the average star rating of a website on SERanking is 3.8 out of 5 stars.

This means that more than half of websites have at least 4.0 stars, and almost all websites have at least 3.0 stars.

What does this mean for you? It means that if your site has fewer than 3 stars, it’s not likely that many people are going to find it at all. And if they do find it, they’re probably not going to find anything useful there!

KWFinder is one of the products by Mangools. While Ahrefs is a well-rounded tool, covering different aspects of SEO, KWFinder gives more focus on keyword research.

So, how does KWFinder work?

Well, it all starts with a seed keyword. After typing a search term, this tool looks for possible keywords to explore. The total keywords displayed depend on your plan.

The tool will gather results from autocomplete, questions, and suggestions.

To give you a better understanding of data, KWFinder provides instant SEO metrics like:

• Trend – Gives the previous year’s search volume trend
• Keyword difficulty – The keyword tool gives you a hint on the difficulty of ranking for a specific keyword based on the strength of its link profile.
• Cost Per Click (CPC) – Gives the average CPC value as shown in Google Ads
• Search – Shows a keyword’s average search volume per month
• Pay Per Click (PPC) – gives you a clue of a term’s competitiveness in Google Ads

How Does KWFinder Compare with Ahrefs?

Both Ahrefs and KWFinder have useful keyword research and instant SEO metrics, such as keyword difficulty and search volume. Both SEO tools also allow you to type in the competitor’s domain and see a list of their keywords.

But, the two have some notable differences. First, Ahrefs returns large volumes of data in all of its plans. KWFinder’s Basic plan only lets you search up to 100 keywords per day.

Ahrefs’s user interface can be a bit overwhelming for rookies. In general, KWFinder offers a better user experience; newbies can easily jump in and start researching keywords.

Ahrefs is more expensive than KWFinder. If you’re only looking for a keyword research tool, you may be overpaying for Ahrefs’s Keyword Explorer. Unlike Ahrefs, KWFinder is pocket-friendly, especially if you go with the annual billing option.

Here’s the breakdown of their pricing:

Ahrefs

• Lite – $99 per month
• Standard – $179 per month
• Advanced – $399 per month
• Agency – $999 per month

KWFinder

• Basic Plan – $49 per month
• Premium plan – $69 per month
• Agency plan – $129 per month

To sum up, if you’re looking for a comprehensive tool for researching, analyzing, and managing keywords, use Ahrefs. However, if you need a simple, inexpensive platform for researching keywords whose data is similar to that of Ahrefs, go for KWFinder.

KWFinder Star Rating

KWFinder is one of the best search engine bots that helps you find new products to buy online. It has a 5-star rating system, which it uses to show how high quality (or low quality) each product is.

Our research shows that KWFinder’s users give it an average star rating of 4 out of 5 stars. This means that they’re generally satisfied with the site, but there is always room for improvement.

KWFinder has been reviewed by over 15,000 users on TrustPilot, where it has an average rating of 4.4 out of 5 stars.

Google Planner This keyword research tool is free and you need a Google account to access it. After typing a preferred keyword, you will see a list of keywords related to your query. To get more results, you should use a broader keyword.

This solid keyword research tool is one of the best free keyword research tools that provide useful search volume and predicts data that can help you select the right keywords for your content marketing and SEO strategy.

In addition, this keyword tool shows you the average monthly searches, the high range for top of page bids, the low range for top of page SEO, and keyword competition.

Still, finding it hard to navigate around this SEO tool? Here’s a more detailed tutorial to guide you on how to use the keyword tools.

While useful, this SEO tool doesn’t have as many features as Ahrefs. Besides, SEO experts have argued that the tool doesn’t display accurate numbers.

Google search console app is one of the free SEO tools that help you to track your site’s overall SEO performance in search. In other words, it displays tons of data on the keywords and Google’s search results you already rank for.

You must integrate Google Search Console with your website to get a detailed keyword analysis of the web pages. This free tool helps to improve the click-through rate and hasten the process of your posts getting crawled.

Google Search Console can reveal your site’s readability and indexing issues. It also shows an individual page’s performance by device and location regarding the way it generates clicks that lead to your website.

In the Search Console’s interface, you’ll see details of which sites link back to the web pages on your website.

Overall, Ahrefs provides more detailed backlink metrics than Search Console and shows more keyword and instant SEO metrics than Console. For example, Console only shows keywords you rank for while Ahrefs shows even the keywords you don’t rank for as well as the keywords your competitors rank for.

In terms of user experience, both platforms are easy to work with for experienced SEOs, but newbie users may take a while to get used to these apps.

The search trends tool shows the frequency of a particular keyword. You can use it as one of the alternative free SEO tools. Most of the search spikes are triggered by events, and marketers can use this info to ramp up their marketing efforts when search software terms related to their business are trending.

And it gets better–Google Trends also shows geographical locations where the search interest for a particular keyword is high.

Overall, Google SEO tools are effective when combined together rather than used single-handedly. That said, none of these SEO tools has quite as many features as Ahrefs.

Serpstat is a cost-effective Ahrefs alternative that works solidly. These free SEO tools feature basic SEO functions, such as keyword research for PPC and SEO software. It also provides keyword suggestions and alternatives, giving you more ideas for an improved content marketing and SEO strategy.

Serpstat has a user-friendly interface to help you master every feature quickly. For example, the domain vs domain feature lets you compare your domain to two of your competitors. As a result, you can identify the common keywords, analyze rankings, and find growth opportunities.

How Serpstat Compares with Ahrefs

What makes Serpstat a reliable Ahrefs alternative is the fast, robust, and thorough site audit feature. This feature analyzes your website and identifies technical SEO problems.

Most importantly, Serpstat organizes your site’s SEO issues by priority, allowing you to address the high and medium priority ones.

In general, Serpstat is both an affordable and usable alternative to Ahrefs. Its pricing plans start at just $69 per month, making it one of the most cost-effective SEO tools you can use. Having said that, Serpstat lacks some of the modern features and the data given isn’t always accurate.

SearchMetrics combines classic free SEO tools, such as keyword research with other newer features, including a detailed dashboard full of data-driven insights.

The other striking feature is access to historical SEO data. As a basic user, you can access 5 years of historical data, which helps you to see the historical performance of your target keywords. As a Suite user, you will have access to even more.

this is one of the best bing webmaster tools that are also a domain-level keyword research tool. All you have to do is type in a domain to see the site’s performance in search engines’ results. Furthermore, you can compare your site to competitors and see the performance of your content.

SearchMetrics shows you the traffic sources, the devices people use to visit your website, whether traffic is coming from paid or organic search engine results, and more.

While finding keywords on SearchMetrics is easy, the tool lacks some intelligence. For example, when searching for a term and nothing shows up, Searchmetrics should recommend similar terms, but this doesn’t happen.

How SearchMetrics Compares Against Ahrefs

Some of the features that are unique to SearchMetrics include PPC insights, search engine optimization, dashboard templates, complete visibility history, real-time visibility alerts, social engagement Google analytics data, and more.

The pricing info for the two SEO tools differs. Unlike Ahrefs where the pricing info is available on the website showing the four pricing plans (Lite, Standard, Advanced, and Agency), SearchMetrics doesn’t have visible information on pricing. You’ll need to contact support for a quote.

Therefore, if you’re looking for an Ahrefs alternative with more features than what Ahrefs offers, you can try SearchMetrics.

Moz is an all-in-one SEO toolkit and SEO analysis tool that you can use to find out almost everything about your competitor’s marketing and SEO strategy and website. Besides that, it also lets you conduct keyword analysis and market research within your niche so you can identify profitable opportunities.

Moz’s top features include:

• Keyword explorer
• Free chrome extension
• Ranking tracker
• Backlink checker
• Content optimizer
• Technical auditing feature

One of the reasons marketers like Moz is the user-friendly interface. Their rating scales and color codes make data use and interpretation hassle-free.

To get the most from Moz, you only need to enter the keywords or the competitor’s URL. Furthermore, there’s a personal dashboard and reporting data that you can easily use.

How Moz Compares to Ahrefs

Both SEO tools can be used for keyword research, search engine optimization, and analysis, link monitoring, and site rank tracking.

One of the most important features of Moz is the domain authority score usually provided by the MozBar browser extension. This can be compared to the domain rating by Ahrefs.

These two SEO metrics are slightly different such that a site may have a DA of 11 according to MozBar but the same site has a DR of 26 according to Ahrefs.

So, Which One Is More Accurate?

Moz Domain Authority predicts the possibility of a domain ranking in Google search results based on the link profile that correlates with ranking. On the other hand, the DR by Ahrefs reports the link profile’s strength of a particular domain.

In terms of pricing, Moz offers a 30-day free trial after which the plans start at $99 per month for the Standard plan. Upgrading to the Medium, Large and Premium plans cost $179, $249, and $599 per month respectively. You may also choose to pay annually and save 20 percent on each of these plans.

Moz’s pricing is similar to that of Ahrefs except that Ahrefs doesn’t offer a free trial.

Majestic offers a variety of SEO features, including site analysis (site explore), domain comparison, link profile analysis, and more.

However, Majestic’s major focus is backlink analysis. Therefore, if you’re looking for a tool that handles all of your SEO functionalities in one place, Majestic might not be what you’re looking for.

However, if backlink reports mean a lot to you, Majestic would be a perfect pick for you. Compared to major SEO tools like Moz, Ahrefs, and SEMRush, Majestic does a good job with its backlink reporting feature.

How Does Majestic Compare to Ahrefs?

An interesting selling point for Majestic as Ahrefs selling point is the pricing. Its basic plan, known as Lite, costs just $41.67 per month, which is more than half of the lowest plan by SEMRush or Ahrefs. In spite of the low price, Majestic offers comparable backlink Google analytics features as these two platforms.

However, in terms of other essential features, like link building, SEO analysis tool, keyword ideas, and keyword analysis, Majestic doesn’t do as well as Ahrefs and other alternatives on our list.

Compared to Ahrefs, Majestic’s user interface looks outdated and is difficult to use. So, that’s one thing that needs improvement.

Also, Ahrefs has several SEO features like an SEO analysis tool, rank tracking, backlink tracking, keyword research, competition analysis, and more. On the other hand, Majestic focuses 100 percent on backlink analysis.

Therefore, if you’re looking for an affordable tool for backlink management, then Majestic is an ideal choice. But, if you want a tool that handles most of your SEO tasks in one place, backlink tracking included, you won’t go wrong with Ahrefs.

Monitor Backlinks Like Majestic, Monitor Backlinks specializes in backlinks. Specifically, this helpful tool handles link analysis and rank tracking, keyword rank tracking, and competitor checks.

But that’s not all:

Monitor Backlinks features an on-demand link checker and a built-in disavow tool. More importantly, the site has a clean and user-friendly user interface that beginners won’t find overwhelming.

How Monitor Backlinks Compares with Ahrefs

Both webmaster tools are excellent when it comes to checking link profiles, finding new link-building opportunities, and link-building competitive analysis. Let’s see how the two SEO tools stack up in light of the three top SEO features:

Checking link profile – Both SEO tools are easy to use when adding a domain to check out its link profile. However, Ahrefs requires you to type in a domain every time you’d like to check its link profile.

Unlike Ahrefs, Monitor Backlinks automatically tracks all of your domain’s backlinks and you don’t need to keep typing in the domain each time.

Competitive analysis – Monitor Backlinks presents the data under this feature clearly. However, Ahrefs does a better job through its Referring Domains feature and allows you to sort out the results using graphs.

Finding opportunities to build links – Both Monitor Backlinks and Ahrefs have this feature. So, it just comes down to personal preference.

More importantly, Monitor Backlinks is an inexpensive tool that starts at only $18 per month and has a free trial.

Summing up, Monitor Backlinks is for those looking to improve the backlink strategy, but Ahrefs is for anyone in need of an all-in-one SEO tool.

SEO PowerSuite is not an individual SEO tool, but a suite comprising four individual tools. The four tools include:

·         Rank tracker

·         Website auditor

·         SEO spyglass

·         Link assistant

The set of tools is set on a desktop app rather than a web-based app. And that’s the first difference between SEO PowerSuite and Ahrefs.

SEO PowerSuite shines in many areas. To begin with, it has features you’ll find in Ahrefs and SEMRush, but it has features you won’t find in other tools.

For example, it allows you to track geo-specific rankings. What users see in Google organic bot results may differ based on their geographical location.

Tracking national-level results aren’t enough; you need to do city-and street-level rank tracking, as well. This SEO software allows you to specify a street address to track the ranking progress in various geo-locations.

Regardless of your keyword database’s size, it’s not possible to include all the possible keyword variations. That’s why each keyword ideas tool is different.

To ensure you have access to as many relevant keyword ideas as possible, SEO PowerSuite lists more than 20 keyword research tools, such as Google Autocomplete, People Also Ask, and Google Keyword Planner. They also have suggestion tools for Amazon. YouTube, Bing, and Yandex.

Overall, SEO PowerSuite is among the best Ahrefs alternatives because it has tons of quality features you won’t find in Ahrefs, but it also has features like those in Ahrefs. Their pricing is reasonable and you get good value for money as well.