Jasper AI Review: A Comprehensive Look in 2023

jasper review

Artificial intelligence has entered a number of fields in recent years, with writing being one of the most recent. Jasper AI is a unique tool capitalizing on this trend.

The goal of every writer is to drive traffic and increase engagement in the content they release. By becoming experts in SEO, digital marketing, and producing outstanding work, writers have been able to accomplish these goals. 

However, new technology developed over recent years using artificial intelligence has changed this process. With minimal effort required from a content writer, artificial intelligence software promises to produce faster and better results. For example, Jasper AI has the ability to write blog posts, social media posts, and other forms of quality content.

So, what exactly is this software, and does it live up to everything it claims to be? Let’s find out together throughout my comprehensive Jasper AI review. 



Starting with the basics, let’s cover what exactly Jasper AI is. Rebranded from Jarvis AI in 2023 (yes, like Tony Stark’s AI assistant), this is an AI copywriting tool that can write content, such as social media posts and blog posts, at a high level for users.

Boasting a 5x faster writing time, Jasper AI can even write an entire blog post and other types of creative stories with nothing but a topic input and keywords provided by a writer. 

Creator David Vuong consulted the world’s greatest SEO and content marketing experts to teach this robotic software how to create blog posts, articles, social media content, and more. 

How Jasper AI Works

Designed to be easy to use, the Jasper AI interface has a myriad of options that anybody can access.

In fact, the process of launching the AI software to having an article completed can be as quick as just a number of minutes.

Here’s how the process works:

Choose a Template

The first step requires the user to select a template for how they want Jasper AI to write content. This essentially allows Jasper AI to have a framework built that is curated specifically for what you need. 

Templates include assistance with the ability to create long-form content, headlines structured for Google Ads, descriptions for YouTube videos, blog post topic ideas, and more.

There are over 50 templates offered by Jasper AI to help with the writing process, meaning there is most likely a template for whatever you need to be completed. 

Input Necessary information 

After the user chooses a template, Jasper AI requires a number of inputs to be completed.

A user will need to select a title, a blog post intro paragraph about what they want the article to be about, some keywords they want emphasized, and the tone of the content writing.

Create Content

Using both the template and the provided inputs, Jasper AI searches the web to create quality content based on your selected topic.

The more information available on the web regarding the topic, the more comprehensive and complete the AI writing assistant will be.

As you edit the provided content, Jasper AI is capable of learning and adapting in the future to make content more readable. 

Jasper AI Pricing and Included Features

Now that we’ve looked at what Jasper AI is and how it works, let’s talk about pricing. Compared to other AI copywriting tools, this is where Jasper AI really shines.

Offering two packages at competitive pricing, here’s what you can expect:

Starter Mode Plan

The starter mode is the lowest tiered pricing that a user can get.

Starting at 20,000 words/month for $29/month, there is a five-day 100% money-back guarantee if you aren’t satisfied with the product.

With access to 50+ AI generators for short-form content, this mode offers: 

  • 50+ AI templates
  • Support for over 20 languages
  • Up to 5 users for one account
  • Chat support
  • Content search
  • Favorite outputs
  • Auto-save

It is advertised as being best for short marketing copy based on the input length provided.

Additionally, for those who need more words, as many as 320,000 words/month can be added for an increased price of $399/month.

There are a number of price points you can also select between this upper and lower limit depending on how many words you need per month.

Boss Mode Plan

The boss mode Jasper AI offers is perhaps the greatest selling point for this software.

Harnessing the total power of the artificial intelligence software to create full-length content with added flexibility and control, Boss mode offers 50,000 words/month at $59/month. 

This price includes everything provided in the Start Mode plan, as well as:

  • Google Docs style editor
  • Compose and command features
  • Maximum content lookback
  • Increased limits on templates
  • Advances and grows with your team
  • Priority chat support
  • SEO mode
  • Plagiarism checker access
  • Grammarly
  • Surfer SEO integration
  • Revision history 

On the upper end of the words per month, users can select as many as 700,000 words for $600/month.

It’s worth noting that on both packages, the word count promised is words generated, not including words you may take out during editing.

Business Plan

There is also a business package that offers a completely customizable plan, plus personalized pricing.

Some of the benefits of this extra package include flexible billing options, the ability to manage limits per user, a dedicated account manager, and much more.  

An added benefit to this package is that onboarding is completed via live group sessions, which allows you to get a proper grasp on how to use the AI writing tool right after purchase.

How Can I Best Use Jasper AI?

While the services and price points offered by Jasper AI are extremely competitive for the field of AI tools, choosing which features you need can be a challenge.

So, how do you use Jasper AI properly? Follow the below steps to determine what you need from this intuitive software: 

What Type of Content Do You Need Written?

First, determine whether short or long-form content is what you require. Jasper can generate content for blog articles, ad copy, video description/video scripts, and more.

This will help you figure out whether the Jasper Boss mode plan or Starter is right for you. If the answer is shorter content, such as product descriptions, YouTube video descriptions, text summarization, or a blog post outline, the Starter mode plan may be the best option. 

Those of you looking to create entire full-length blog posts or simply needing more words per month at a comparatively lower price point should consider the Boss mode. 

How Many Words on Average Is Your Content?

As alluded to earlier, take a close look at your current content and add up how many words are typically used.

This will allow you to determine, regardless of Starter or Boss mode, which word count limit you would need to use with Jasper AI.

Remember that the word limit does not mean you can take out words and have Jasper Ai generate more.

How Much Assistance Do You Need Creating the Content?

There are three primary settings that can be used with Jasper AI: 

  • Automatic Mode: In automatic mode, Jasper AI will take the list of keywords provided and generate an article based on that. As many keywords as you want can be given and a succinct article will be created. 
  • Research Mode: Research mode is fairly similar to automatic mode, but the level of research performed by artificial intelligence is far more than in automatic mode.  
  • Manual Mode: In manual mode, Jasper AI serves more as a resource than anything else. You provide all of the content by yourself and the artificial intelligence simply helps with formatting and offers suggestions.

Figuring out how much control you want or need over the content being created should be the third step in solving how to use Jasper AI in your business. 

Answering the three questions above will help you better determine which of the Jasper AI packages is more suited to your needs and will help ensure you don’t pay more for extra features you don’t need. 

Overall Pros and Cons of Jasper AI

There is no doubt in my mind that Jasper AI is an innovative tool that is changing how copywriting, content creation, digital marketing, SEO practices, and more are performed.

However, as with any type of assisting software, there are pros and cons to consider:


  • Pros icon 5x faster-writing speed than most writers on a good day
  • Pros icon Both time and money can be saved by not necessarily having to hire an editor or writing the article yourself
  • Pros icon Any topic can be chosen, and Jasper AI will write it
  • Pros icon Automatic plagiarism checks ensure content is original
  • Pros icon Large number of content templates available

Cons of Jasper AI

  • Cons icon Pricing can get expensive for those of you who need a large number of words per month
  • Cons icon Overly technical topics can create some inaccuracies in writing
  • Cons icon Before learning (and even sometimes after) articles still may not have a completely “human” sounding tone without edits
  • Cons icon No sources are provided for fact-checking
  • Cons icon Long-form content requires upgrading to Boss mode

Star Rating

/ 5.0

Jasper AI Alternatives

No Jasper AI review would be complete without looking at some of the alternatives available on the market.

While many alternatives industry-wide offer the same exact services as Jasper AI, prices are either similar to Jasper AI or far higher on a per-member basis.

Here are three of the primary competitors to Jasper AI:


Supporting over 25 languages, WriteSonic assists content creators with landing pages, Facebook and Google ads, blogs and articles, product descriptions, sales emails, and more.

It works similarly to Jasper AI in that a template needs to be selected for the artificial intelligence to properly generate content.  

The free trial for WriteSonic offers 6,250 words, as opposed to Jasper AI’s 10,000. WriteSonic also offers two paid packages: short-form and long-form content.

The former starts at $10/month for 30,000 words, and the latter starts at $13/month for 47,500 words. These packages offer some of the following benefits: 

  • 70+ AI templates
  • 25+ languages
  • Landing page generator
  • Browser extensions
  • Bulk processing

Star Rating

/ 5.0


CopySmith is another popular alternative to Jasper AI.

This artificial intelligence tool starts at $19/month for their Starter package with up to 40,000 words and a limited 20 plagiarism checks per month.

Their professional plan starts at $59/month and includes 260,000 words and 100 plagiarism checks. Included features are:

  • Project and file sharing
  • Frase SEO enhancer
  • Campaign builder
  • Integrations
  • 2 or 5 included team members depending on the package

Star Rating

/ 5.0

On the side of larger organizations, Grammarly Business is the main competitor to Jasper AI.

Geared towards larger teams, although a single person can use the software, it starts at $15/month per member.

With up to 149 team members allowed, users can pay monthly or annually. It’s worth noting that Grammarly Business does not have an AI writer in the software. 

This software serves as a competitor to Jasper AI’s manual mode, primarily, by offering: 

  • Real-time writing feedback
  • Integration with existing platforms
  • Brand tones
  • Snippets and style guides
  • Analytics dashboard
  • Priority email support
  • Admin controls

Star Rating

/ 5.0

How to Choose an AI Writing Software

With a large number of AI writing software available for purchase today, choosing which one is right for you after completing all the free trials can be a struggle.

First and foremost, determine your needs and the number of members within your organization. Certain AI writing software packages, such as Jasper AI, allow for multiple users on one account, which can make bulk ordering a breeze.

Additionally, it’s crucial that you determine the needs of your business. Long-form blog posts will require more words which, when looking at the monthly sum total, may be too many for a Starter package on some AI writing software products. 

Determine the number of words you need, the type of content you need, and then the number of individuals who need access to the AI writing software.

From there, you can quickly build a package on each website to see what the total cost would be on a monthly or yearly basis.

Should all the options be similar in price, I would recommend choosing one that offers the most bang for your buck, even if it’s slightly more expensive.  

The Future of Content Creation

As you all know, I’ve worked in digital marketing for years and have become an expert in SEO and digital marketing as a whole. This has allowed me to gain an excellent handle on what it takes to be successful in this space.

With the rise in AI-based writing software, such as Jasper AI, many people have begun to wonder what the future of content creation and digital marketing will look like.

In short, I don’t believe this software will replace human-generated content completely for a number of years. 

Over the course of 2023, Google has actually released updates to its SEO algorithm that is meant to target computer-generated content. Placing an emphasis on the motto of “more content by people, for people in Search”, they have begun cracking down on content that seems to be structured for SEO, rather than the actual content within. 

One specific area Google is targeting is the aggregation of information from other sites on one single site. This is, essentially, what some underdeveloped artificial intelligence tools do. Search engines want unique content that brings a new perspective to the table, rather than recycled information. 

This increased idea of avoiding creating content for search engines, as opposed to a people-first strategy, will undoubtedly directly affect artificial intelligence writing systems.

Some of the crucial points Google, specifically, is asking people to focus on are: 

  • Does your content clearly demonstrate first-hand expertise and a depth of knowledge?
  • Will someone reading your content leave feeling like they’ve had a satisfying experience?
  • Has someone learned enough from reading your topic that they can achieve their goal?

In short, for AI-based writing software to actually overtake human content creators they will need to perfect the gathering of information that exists and the complete rewrite of that information.

On top of this, artificial intelligence will need to be able to read, understand, and offer personal insights into that information as well. 

While Jasper AI and the top-of-the-line competitors are certainly on the upper end of artificial intelligence writing quality, a human review is still needed to get content across the finish line for SEO purposes. 


Can I get Jasper AI for free?

While free trials are offered for Jasper AI, the cheapest option available is $29/month. This provides users with the basic features of Jasper AI along with over 50 templates. Consider using the free trial to determine if this software is right for your use before making the full purchase. 

Who is Jasper AI best for?

Jasper AI can be useful for anybody that wants to produce succinct content that is quickly written. It is also best for those who are seeking this type of software for a lower-than-average cost. It’s worth noting that edits may be required even after the software provides you with content, so having an understanding of the content being created can be helpful. 

How fast does Jasper AI write?

The boasted writing time for Jasper AI software is 5x faster. Depending on the type of content you are attempting to create, Jasper AI can have it completed in just a few minutes. Longer form content may take longer to write. 

Jasper AI Review: Key Takeaways

We’ve covered a lot during this Jasper AI review, so let’s wrap it up by summarizing what we’ve learned. Jasper AI is an effective and efficient artificial intelligence writing software that can generate content 5x faster than by using standard methods. Offering affordable pricing compared to alternatives and a number of beneficial services, it can be a useful tool for any writer to add to their arsenal.

However, there is still an occasional degree of inaccuracy with this technology, as well as other alternatives, that stems from the fact that this technology is still, in fact, developing. Perhaps in a few years, these inaccuracies will no longer exist, and human content creators can be replaced entirely. 

Considering the above, while I would advise that all content creators proof whatever Jasper AI spits out due to occasional inaccuracies, I can certainly recommend using the software. With a rating of 4.8 out of 5.0 stars across different platforms, over 50,000 verified reviews, and a low starting price point, Jasper AI is an excellent tool. Whether you use it in manual mode as an inspirational resource or in full research-writing mode, it can be helpful for transforming your writing like never before.