14 Best Email Marketing Software for Business (2020)
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Digital marketing has evolved over the years but email marketing remains one of the most effective tools to reach your consumer base. In fact, according to the 2018 Email Marketing Industry Census, email is still the most effective marketing channel available today.
With so many email marketing software products on the market, it can be difficult choosing the right one for your business.
We’ve compiled a list of the 14 top email marketing software products so that you can make an informed decision.
- Communicator (B2B)
- Salesforce Marketing Cloud
- Zoho Campaigns
14 Best Email Marketing Software:
Constant Contact does a good job of providing a user-friendly interface and a fairly large feature set. This software is very beginner-friendly but isn’t as flashy as other options. The basic plan includes audience segmentation, list management, and the ability to customize and build templates, among other things.
With Constant Contact, you’ll have access to over 100 templates to customize for your business. This software also provides real-time reporting and analytics and teaches you how to understand these reports. Constant Contact is ideal for small or mid-sized businesses with less than 500 contacts.
- Beginner friendly.
- Lots of unique templates.
- Excellent free trial.
- No monthly email limit.
- Pricey for large contact lists.
60-day Free Trial for new users.
Basic Email Plan: $20.00- $335.00/month for 500-50,0000 subscribers.
Email Plus Plan: $45.00-$335.00/month for 500-50,0000 subscribers.
Custom plans are available to users with over 50,000 subscribers.
GetResponse is another great option for beginners. While this product does not provide in-depth analytics, it does deliver on marketing automation features and third-party integrations.
With a low-price point, GetResponse provides an impressive array of workflow automation tools that can compete with the best. This product provides users with workflow automation templates.
This feature is helpful for beginners who are unsure of how to build a campaign. GetResponse is ideal for small to mid-sized businesses.
- Excellent marketing automation features.
- Easy for beginners.
- Lots of options for third-party integration.
- Limited analytics features.
- Short free trial period.
30-day free trial.
Basic Plan: $15.00/ month for up to 1000 subscribers.
Plus Plan: $49.00/month for up to 1000 subscribers.
Professional Plan: $99.00/month for up to 1000 subscribers.
Enterprise Plan: $1199.00/month for 100,000+ subscribers.
ConvertKit is an easy-to-use email marketing software that is suitable for experts and novices. Use ConvertKit to embed customized forms into your website or build a landing page to gain subscribers.
You can organize your subscribers into segments according to who has purchased, who is interested, and what they’ve opted in for. This product was created specifically for creatives and bloggers in mind.
- Made with creators in mind.
- Easy to use.
- Helpful tutorial videos.
- Very short free trial.
- Plans are expensive.
$29.00/month for up to 1000 subscribers
$49.00/month for up to 3000 subscribers
$79.00/month for up to 5000 subscribers.
Mailchimp is one of the best options for anyone looking for excellent email marketing software. Mailchimp not only offers an amazing feature set for email marketing but has recently expanded to include CRM features and a website builder. This is an all-encompassing marketing platform with great email marketing features.
The best part about MailChimp is that they offer a free option for users. This is a smart choice if you want to dip your toes into the world of email marketing.
MailChimp offers several affordable packages with high subscription limits. MailChimp is great for small and large businesses.
Several affordable plans.
Top-notch feature set.
Includes marketing services outside of email.
- Limited marketing automation compared to other products.
- Support can be slow.
- Free plan for up to 2000 subscribers.
- Essential Plan: $9.99/month for up to 50,000 subscribers.
- Standard Plan: $14.99/month for up to 100,000 subscribers.
- Premium Plan: $300/month for 200,000+ subscribers.
SendinBlue is a unique marketing product that combines email and text messaging (SMS) marketing services. SendinBlue provides drag and drop tools that are useful for users with little experience. Use SendinBlue to create new workflows with ease.
For beginners, the marketing automation tools are great for automating basic email sequences. Choose from eight workflow templates and edit them for whatever task you’re looking for. Like MailChimp, this product offers a free marketing plan so you can try it without spending money. SendinBlue is ideal for small to mid-sized businesses.
- They offer a free plan.
- SMS campaigns available.
- The template designs are uninspired.
Free plan for up to 300 emails/day
$25.00/month for up to 40,000 emails/day.
$39.00/month for up to 60,000 emails/day.
$66.00/month for up to 120,000 emails/day.
AWeber helps small businesses and entrepreneurs gain a loyal customer base. AWeber offers email newsletters, automated email campaigns, contact segmentation, and sign up forms in their feature set.
If you’re new to email marketing, AWeber has some of the best customer support available. In fact, their customer support is so good, they won the US National Customer Association’s Stevie Awards three years in a row.
- A wide selection of templates.
- Blog-to-email functionality.
- Over 700 e-newsletter templates.
- Great customer service.
- Plans don’t exceed 25,000 subscribers.
- Marketing automation is basic.
- Some templates look dated.
$19.00/month for up to 500 subscribers
$29.00/month for up to 2500 subscribers
$49.00/month for up to 5000 subscribers
$69.00/month for up to 10,000 subscribers
$149.00/month for up to 25,000 subscribers
7. Communicator (B2B)
Communicator is an innovative email marketing company that has been around since 2003. Communicator offers several unique features such as its trademarked SMARTsend. SMARTsend is an email delivery system that sends emails faster and makes them more likely to reach the intended destination.
Use Communicator for both email and SMS marketing campaigns. Communicator is best for small to mid-sized companies.
- Unique email delivery system.
- Pleasant web design.
- Limited plans.
- No free trial.
$129.00 one time payment.
Drip is a dynamic email marketing product with several high-quality features. Drip focuses on providing users with excellent marketing automation that is still personal and meaningful.
Drip provides its users with incredibly useful insight into customers and breaks it down in a way that’s easy to understand. This allows you to better understand your customers and their motivations.
You can segment your customers into niche segments to create personalized marketing strategies. Drip is best for mid-sized businesses and e-commerce websites.
- Super personalized marketing strategies.
- In-depth customer insight.
- Limited plans.
- More expensive than other products.
14-day free trial.
$49.00/month for up to 2500 subscribers.
ActiveCampaign has steadily gained popularity over the last few years and is now one of the best options out there. With over 80,000 users, ActiveCampaign soars above the competition in almost every way. ActiveCampaign will help you turn potential customers into repeat customers with their email marketing, CRM and marketing automation tools.
ActiveCampaign prioritizes personalized email marketing to better reach your customers. Users have access to a huge selection of powerful, pre-built automation, making it a great option for newbies. ActiveCampaign is a good option for small to mid-sized businesses.
- Hundreds of pre-built marketing automation.
- Dynamic, personalized email campaigns
- Not great for users with large subscription bases.
- The plans can get pricey for large contact lists.
Lite: $9.00/month for up to 500 subscriptions.
Plus: $49.00/month for up to 500 subscriptions.
Professional: $129/month for up to 500 subscriptions.
Enterprise: $229/month for up to 500 subscriptions.
Campaigner is a powerful email marketing platform that won the PC Magazine’s Top Email Marketing Platform Award. Campaigner uses a modern-looking user interface that makes email marketing simple.
Part of what makes Campaigner so great is the 24/7 support available to users. Unlike other products that only offer support during business hours, you can get quality live chat support at any time of the day or night. Campaigner also has above average marketing automation and great third-party integrations.
Campaigner uses up-to-date templates that will make you stand out from your competitors. Campaigner is best for small to mid-sized businesses.
- Beautiful templates.
- Excellent customer service.
- Great automation.
- Working with the templates can be tricky.
- Not as user-friendly as other options.
$19.95/month for up to 1000 subscribers.
Salesforce is an established company that has been creating marketing solutions for 20 years.
Salesforce Marketing Cloud is a marketing solution that uses data management to help you engage your customers on a personal level.
Salesforce Marketing Cloud collects, organizes and stores first, second and third-party data in combination with offline data to create incredibly detailed customer profiles. You are then able to use this data to form marketing campaigns through email, SMS and social media platforms.
If you’re looking for a product that can create highly personalized, mass emails to connect to your customers, Salesforce Marketing Cloud is a great option.
- Incredibly powerful software.
- Great for creating personalized mass emails.
- Good for a large subscription base.
- Customer service can be unreliable.
- The system is occasionally buggy.
- No free trial.
Not provided on the website.
Robly uses proprietary technologies that have been shown to grow email lists at a rate of 4x faster than traditional methods. Their unique technology also boasts 50% more opens than other products. They achieve this by re-sending email campaigns using a different subject line. This method has proven to increase the number of opened emails.
Robly also provides users with in-depth consumer data profiles making it easier to create personalized mass emails. Robly uses a modern user interface and beautiful template designs. This software is a great option for beginners with many user-friendly features.
If you’re intimidated by email marketing software, Robly will be a safe place for you to start. Drag and drop tools make it simple to create quality mass emails.
This product comes with award-winning customer support. This software is best for users with less than 5000 subscribers but they have custom plans available for larger lists.
- Great customer support.
- Unique and effective technology.
- Beginner friendly.
- Short free trial.
- The updates can be glitchy.
14-day free trial.
$15.00/month for up to 500 subscribers.
$29.00/month for up to 2500 subscribers.
$49.00/month for up to 5000 subscribers.
Moonmail uses a real-time dashboard to clearly display consumer journeys. Moonmail provides plenty of templates if you aren’t up to creating your own. The dashboard feature makes the entire experience seamless and hassle-free. Moonmail makes it simple and fast to upload your contact list which can be a long process with other products.
You’ll receive live-chat customer service for any issue that you may encounter while using the product. Moonmail offers refunds within a 30-day period as well as a free trial for new users. Moonmail is suitable for small to mid-sized businesses with less than 10,000 subscribers.
- Friendly customer service.
- Reasonably priced for small businesses.
- User-friendly design.
- It doesn’t offer customer surveys.
- It can be pricey for larger businesses.
14-day free trial.
$21.00/month for up to 1000 subscribers.
$129/month for up to 10,000 subscribers.
14. Zoho Campaigns
Zoho Campaigns offers is the most affordable option on this list of email marketing software. At just $5, Zoho Campaigns offers users a decent feature set that is suitable for small and mid-sized businesses.
Zoho Campaigns has incorporated a modern user interface with a user-friendly dashboard. Use the dashboard to create your email campaigns, make your contact list, set up email automation and much more. Zoho Campaigns allows users to customize their dashboard which makes for a pleasant experience. Like other products on this list, Zoho Campaigns has incorporated drag and drop functionality for better ease-of-use.
- Affordable options.
- Customizable dashboard.
Pricing isn’t straightforward.
- $6 for “play-by-email credits.”
- $32.00/ year
It may seem overwhelming trying to sort through all of the email marketing software options, but you’re already on the right track. You’ve made it this far into the article, which means that you have a pretty solid idea of the best products out there and what they can offer you.
We highly recommend trying one of the free trials or free plans that we’ve outlined above. There’s no time like the present to get your feet wet and boost your success with email marketing.